Innovation is in our DNA.

Sustainability report: CO2 emissions fall.

The first sustainability report to be published in accordance with the newly introduced European Sustainability Reporting Standards (ESRS), published by the European Financial Reporting Advisory Group (EFRAG), appears in the 2024 annual report. In it, Redcare Pharmacy reports a 7% reduction in CO2 emissions per order to 4.9 kg.

Top performance in Logistics.

More than 100,000 parcels shipped every day. The distribution centres in Sevenum (NL) and Milan (IT) were expanded in 2024.

No. 1 in Italy.

By taking market leadership in Italy, a market where online business represents almost €1 billion of pharmacy business, Redcare Pharmacy is now the clear number one in five of the seven countries.

Marketplaces launched in Italy and Belgium.

Customers in both countries now benefit from a significantly expanded range of products from selected partners.

Top positions in Europe.

Besides Germany and Austria, Redcare Pharmacy is now the market leader in Belgium.

Improvement in ESG rating.

Morningstar Europe's Sustainalytics - an independent ESG and corporate governance research, rating and analysis firm - upgrades Redcare Pharmacy's ESG rating from medium risk to low risk.

New logo and new look for Shop Apotheke.

The webshops in Germany and Austria are relaunched and followed suit with the new design. The company therefore brings Shop Apotheke visually closer to Redcare Pharmacy and at the same time the new design gives customers better orientation.

New corporate brand.

As part of its rebranding, Europe's leading online pharmacy changed its ticker symbol on the stock exchange from SAE to RDC. Following this and the simultaneous launch of the new corporate website, the corporate rebranding as Redcare Pharmacy is now official.

NPS of 72.

The Net Promoter Score (NPS) – an indicator of customer satisfaction and brand loyalty – rises to to 72 in 2022.

Net Zero Strategy 2040.

Presentation of the Net Zero Strategy 2040 at this year's Retail Media Summit. Shop Apotheke Europe's fourth Retail Media Summit takes place for the first time as a hybrid event in Düsseldorf. On this occasion Anna Toennessen, Associate Director, Sustainable Development, presents the company’s net zero sustainability strategy to the attending pharmaceutical manufacturers.

New brand ambassadors in Germany.

Under the slogan "So einfach muss das," prominent supporters such as Günther Jauch, Christian Ulmen and Collien Ulmen-Fernandes are advertising as the new brand faces for shop-apotheke.com. The new advertising campaign was initially launched with two TV commercials, each as 20- and 25-second spots on channels such as ARD, ZDF, RTL, RTL2, PRO7 and Sky.

Acquisition of First A (now GoPuls).

On 12 April 2022, Shop Apotheke Europe acquires all shares of GoPuls (formerly known as First A). Founded as a start-up in Berlin in 2021, this company is now a leading quick-commerce delivery service in the pharmacy sector in metropolitan areas of Germany.

Acquisition of MedApp.

As part of its European growth strategy, Shop Apotheke Europe acquires Dutch tech and online pharmacy start-up MedApp to target the prescription drug market and expand medication management in the Netherlands. MedApp Holding B.V. was founded in 2016 at TU Eindhoven and became one of the leading e-health medication platforms in the Dutch market through its MedApp application.

Upgraded to AA rating by MSCI.

MSCI has upgraded Shop Apotheke Europe in its recently published environmental, social and governance (ESG) rating assessment from BBB to AA. The industry adjusted score has been increased from previous 5.0 points to 8.1 points (out of 10 points).

First e-prescription processed.

The first real e-prescriptions have been received and successfully processed by Shop Apotheke Europe. This milestone in the company’s history was achieved on October 28 when the first real electronic prescription came in. Since then, further orders have continued to come in, all from the gematik e-Rx pilot in the Berlin-Brandenburg region.

Opening of the new headquarters in Sevenum.

After moving into the office space at the new headquarters of Shop Apotheke Europe in June this year, the move into the state-of-the-art logistics centre has been successfully completed.

Acquisition of smartpatient.

Shop Apotheke Europe broadens its digital medication management capabilities through the acquisition of smartpatient GmbH on January 7. The Munich-based company is one of the leading providers of digital health services.

Opening new Tech Hub in Berlin.

Shop Apotheke Europe opens new technology hub in Berlin. Shop Apotheke Europe is further strengthening its technological expertise by opening a new tech site in Berlin. In the new offices, employees will work to further prepare the online pharmacy for the introduction of electronic prescriptions in Germany and to drive the expansion of the e-health business together with the existing expert teams in Cologne and Sevenum.

First Retail Media Summit.

We host the first Retail Media Summit bringing the pharma industry together.

Groundbreaking for new logistics center.

With the start of construction for its new corporate headquarters in Sevenum near Venlo in the Netherlands, Shop Apotheke Europe passes a new milestone in the success story of one of the leading online pharmacies in Continental Europe. The operating area has 40,000 square meters ground floor plus additionally 8,000 square meters in the first level of the picking tower.

Acquisition of nu3.

Shop Apotheke Europe broadens its portfolio by acquiring nu3 GmbH on July 12. nu3 is active in the growing functional food segment and has a strong European presence.

New marketing and IT office in Cologne.

As a result of the ever-increasing number of employees, a new marketing and IT office building has been opened in the heart of Cologne city centre. The move reflects not only the company's continued growth, but also the need to create a modern working environment that meets the demands of optimal collaboration.

Launch of RedPoints bonus programme.

When it comes to their health, customers can now score even more points at Shop Apotheke by collecting valuable RedPoints with every purchase. RedPoints are worth real money and can be cashed in on future purchases.

Shop Apotheke Europe goes public.

Shop Apotheke Europe gets listed on the regulated market of the Frankfurt stock exchange (prime standard) on October 13, 2016.

Rapid growth rate continues.

The storage area in Venlo is expanded to 16,000 square metres.

Launch of the web shops in France and Belgium.

Under the names shop-pharmacie.fr for France and shop-pharmacie.be for Belgium, we are opening up the next European markets and continuing to expand.

New brand presence with major TV campaign.

Shop Apotheke gets a completely new look and design. A new slogan "The online pharmacy for Germany" is introduced. Our huge product offering and low prices are the focus of our new TV campaign, which is shown year-round on Germany’s largest commercial TV stations like RTL, VOX, Pro7 and SAT.1 for the first time. The campaign’s family concept is striking a chord with people as the number of new customers keeps rising steadily.

Growth continues unabatedly.

Since we grew, we move into a new facility in Venlo with a storage area of 12,500 square metres.

shop-apotheke.com is online.

The initial product portfolio consists of beauty and personal care products commonly found in pharmacies as well as nutritional supplements.